I’m sure we all know about the “Most Popular” section on news websites. The place to go when you want to check out what everyone else is finding most interesting in the news. The BBC News website has a separate sub-section for the top five “Most Read”, “Most Emailed” and “Most Watched/Listened” stories currently on their site. And most news sites will have something similar for their readers to check out.
So what do we expect to find topping these lists? Would it be the most tragic story? The one which talks about the growing global economic crisis, perhaps? Well, no. It is very much more probably that the story will be the one most likely to have you chuckling into your monitor.
Probably the most famous internet news story ever is that of the Sudanese man who had sex with a goat and was then forced to marry it as punishment. Heard of it? Well, if you’re a regular on internet news websites it should ring a bell. It has topped the list of BBC’s Most Popular on several occasions over the last few years – even after it has gone way pass being described as “news”. In fact, even the reporting of the death of the goat made it to the top of lists.
It seems that when it comes to looking at news stories on the internet, the funniest, weirdest, or most disgusting stories are the ones that get the hits. I’m not ashamed to admit that I have sat for hours trawling through the Metro weird section finding the most improbable stories. They never fail to make me laugh. Take, for instance, the story of student who was suspended from an American university for wearing a pirate outfit as part of his “religion”. Since it was published it has been commented on 311 times. Pretty impressive for a news story and something that not many more serious issues could ever hope for.
There is no doubt that the zanier the story, the higher up the Most Popular lists it will make it. As I write, one of the BBC’s Most Emailed stories has the headline “Dr Who fan in knitted puppet row“. While on Times Online’s Most Read the number one story’s headline reads “Chinese bloggers cook up quake conspiracies” – rather than concentrating on the disasterous side of the earthquake in China – surfers have chosen to click on to a more off-the-wall side to the tragedy.
Overall, it seems that news on the web may be a far less serious affair than it is in the papers. And if it is providing the much needed hits that website editors crave then I would expect this trend to continue. I say bring it on!
